Research is not only about what you
find, but also how to make your research tribe accept your contribution. To do
this, it requires some careful thinking about the way we organise and represent
our research, which refers to the using of rhetorical device.
Jacobs (2003) "Class
Reproduction in Professional Recruitment: Examining the Accounting
Profession" serves as a good example of qualitative paper using this
writing style.
Introduction is always a critical
part of academic paper, which determines whether the readers are captured by
your research and have a desire to continue reading (except the abstract).
There are two styles of introduction. The first one is “story-telling” which
provides some background and summary of prior literature, and then brings out
the objective of the current research. The other way is to just start with the
goal of this research and then starts to engage with the prior literature.
Jacobs (2003, P569) uses the second style, which in my view is more preferable.
By stating “ The paper explores… The focus of this paper is…This paper presents
a study of….” in the first several sentences of the paper, this gives readers a
clear picture of what this paper is trying to achieve. It seems to be a better
way to start an academic paper as most of people who read this paper might
already have knowledge in the area of your research. If you use half of a page
writing something they have already known, this can bore them and make them
stop writing your paper. Capture their attention in the first line of your
research paper avoid this potential problem.
After capture readers’ attention, it
is important to demonstrate you know the field well to carry out the research
you are doing. And this is the second step to buy into your research tribe.
Jacob (2003) has done a great job by putting several references every time he
mentions prior research’s point of view in the introduction. For example, “
Essentially, how accounting techniques and technologies benefit… to oppress
workers and the working class (see Armstrong, 1987; Puxty, 1990; Tinker,
1985)”. Another example is in Davison (2009), which summarise the main findings
from previous studies in one sentence along with ten plus references (see
P885). These are efficient way to show readers that I know what I’m taking
about without wasting too much of your ink.
Finally, it is important to realize
that the audiences of our papers are academics who have lots of knowledge and
perspectives on certain things. Using some rhetorical device to show some
courtesy to your fellow researcher can make it easier for them to interpret
your research in the way you lead them to. The first things we need to do this
acknowledge other researchers’ work. Jacob (2003, P570) uses “ With the
critical literature the question of recruitment to the accounting professional
has received some attention.” “There
has been some effort…”. Showing your
politeness can also be achieved using hedges interpersonal metadiscourse. For
instance, Jacob (2003, P570) uses “ In fact gender could be….”.
However, it seems to be a difference
in using these interpersonal metadiscourses between qualitative and
quantitative studies. It is common for qualitative studies to use hedges
interpersonal metadiscourse, whereas quantitative studies tend to use rational
markers such as, frankly and note that. My supervisor has told me
that I should not use indefinitely words, like “it seems like”, “it might be that” in describing my research (since
my research is mainly quantitative). It is because it gives people a sense that
you doubt your own research or you don’t believe what you have found. As
quantitative research are heavily based on number which should be quite
discrete, this might give the readers an negative impression on your research. Therefore,
it might be wise to tailor make your research to the style of your target tribe
or journal rather than sampling following some general rule of writing style.
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